Born in Děčín, Czechoslovakia, in 1932, Hans Von Klier was a designer and planner active in product design, graphics, and corporate identity. In the late 1950s, he moved to Milan, where he collaborated with Ettore Sottsass. From 1969, he was responsible for Olivetti’s corporate identity, contributing to the development of a systemic approach to design through the corporate identity manuals known as the “Red Books.” Von Klier conceived design as a tool for order and coherence, capable of integrating product, communication, and industrial organization into a unified language.